Pablo Arroyo
Founder, Lumos AI
Pablo Arroyo is the founder and CEO of Lumos AI, the Generative Engine Optimization (GEO) platform helping mid-market and enterprise brands measure and improve how they appear inside ChatGPT, Gemini, and Claude.
He has spent the last decade building B2B SaaS products at the intersection of marketing analytics and applied AI, working with teams in the Y Combinator ecosystem and with LATAM and US-based enterprise customers.
At Lumos he leads product, research, and the GEO methodology used to audit AI answers, measure share of voice across LLMs, and ship the content and structured-data fixes that change how AI engines describe brands.
He writes regularly about AI search, GEO, and how generative engines change the playbook for marketing and PR teams.